Content Marketing

Why is a content marketing strategy important? Creating a strategy that’s suited to your specific business and target audience is how you stay true to your brand and make marketing materials as effective as possible. It’s important to evaluate every asset for the value it adds to the strategy as a whole, and then make […]

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Network Marketing

What Is Network Marketing? Network marketing is a business model that depends on person-to-person sales by independent representatives, often working from home. A network marketing business may require you to build a network of business partners or salespeople to assist with lead generation and closing sales. How Network Marketing Works Network marketing is known by […]

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Affiliate Marketing

What Is Affiliate Marketing? Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links […]

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Digital Marketing

What is Digital Marketing? It’s how today’s businesses are getting their message in front of their best prospects and customers. Rule -1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and […]

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Product marketing

What is product marketing? Product marketing is the driving force behind getting products to market – and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time. Product marketers are some of the world’s most accomplished plate-spinners. The […]

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Event marketing

What is Event Marketing? Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be online or offline, and companies can participate as hosts, participants or sponsors. Marketers use both inbound and outbound event marketing strategies for promotional purposes. The US Bureau […]

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Influencer marketing

What is influencer marketing: How to develop your strategy A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, saturate the market and even get caught up in fraud. If you’ve started researched on influencer marketing before, you […]

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Social media marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms are […]

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Database marketing

What is Database Marketing? Database marketing is a form of direct marketing. It involves collecting customer data like names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on. This information is then analyzed and used to create a personalized experience for each customer, or to attract potential customers. Traditional direct marketing involves […]

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Direct marketing

What is Direct Marketing? Benefits, Steps and Examples Direct marketing is a type of advertising campaign that seeks to achieve a specific action in a selected group of consumers (such as an order, store or website visit, or a request for information) in response a communication action done by the marketer. This communication can take […]

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