Category: Marketing

Video marketing

Definition of Video Marketing If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, […]

Read More

Search engine marketing (SEM)

What is Search Engine Marketing? There are certain difficulties when it comes to defining what is the search engine marketing, on one hand there is the official definition of the term and on the other hand, the way in which marketing professionals really use it. According to the official definition, search engine marketing includes all […]

Read More

Market research

Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. This method allows organizations or businesses to discover their target market, collect and document opinions and make informed decisions. Market research can be conducted directly by organizations or companies or can […]

Read More